Top 6 benefits of Sales Automation
The tasks related to the Sales process of any organization are quite laborious and time consuming. From identifying and targeting the right audience, lead generation, email campaigns, appointment generation etc - the list is a long one. All these tasks were considered human dependent.
But the time, efforts and cost associated with these manual processes are a costly affair and an overhead for businesses. If businesses want to spend and concentrate more on closing the leads rather than putting manual efforts in follow ups, other steps of sales pipelines, and lead acquisition, then it is imperative that they do the automation of these sales processes.
What is Sales Automation software?
A Sales automation tool automates the entire sales cycle by speeding up data mining, lead generation & appointment generation. Be it identifying and finding potential customers or generating new leads, providing ready to use pictures of prospects or sales performance report generation etc, a sales automation software does all these repetitive tasks without any manual intervention.
The objective of a sales automation tool is not only saving time and money but much more. By implementing sales automation features, companies can produce a more efficient sales system while also increasing their revenue and reducing costs. Sales automation assists businesses in carrying out seamless operations and helps them focus more on taking care of customer engagements and relationships.
Let us learn more about how sales automation benefits businesses and how it aids in their overall growth.
Benefits of Sales Automation
The first and the foremost step of the sales process is prospecting. True to its name, prospecting means identifying potential clients or prospects for your business, collating their information and creating a database of these prospects or leads for future communication.
This process of prospecting can be automated using the sales automation tool with the help of a few filters. The prospecting feature can help businesses search using any lead criteria without any hassles and within a few steps can provide a list of prospects matching the certain criteria.
Automating the prospecting process saves a huge amount of time and eliminates the redundant task of finding prospects manually every time.
- Sales Email Automation
Reaching out to prospects via email campaigns is one of the most time consuming tasks of the sales process. It is important to reach out to each and every prospect but without spending too much time on the same.
By automating the email communication of the sales process, it is possible to do so. Email automation helps save time by sending one email to thousands of prospects at the same time. Timely email campaigns can be scheduled to send out these emails to prospects.
It is necessary for any business to have simple but effective email templates that have the relevant information that is to be pitched to the prospects. A personalized and positive email has the ability to convert prospects into leads, leads into customers, customers into repeat customers.
- LinkedIn Outreach Automation
LinkedIn is the most widely used business networking portal across the world that gives you the best opportunity to build connections that can help you grow your business.
LinkedIn Outreach automation tool aids businesses in prospecting, leads engagement and extensive networking. The tool not only helps you reach your prospects and leads but also simulates customer behavior and interactions, manages constant engagement with prospects etc. while also performing mundane tasks of sending emails to prospects, connection requests and messages to your clients.
By automating the LinkedIn Outreach process, it is possible for businesses to reach out to suitable prospects, send out personalized emails to prospects, understand behavior of potential leads for marketing, consider existing leads for remarketing and much more.
- Reduced costs
Cost reduction is the byproduct of sales automation. When a business automates its sales processes like prospecting and email marketing with the help of scheduled and repeated email campaigns, it eliminates a lot of manual work. The time and money saved due to automation helps in reducing costs of any business.
- Increased Revenue
While sales automation can help companies cut costs and overheads, it can also increase the RoI due to enriched sales activities. Streamlined prospecting, seamless lead generation and comprehensive email campaigns can result in more satisfied prospects that can turn into potential customers. Regular follow up email campaigns can attract new prospects, thereby increasing the revenue of the company.
- Maintaining Customer Engagements and Relationships
When time-intensive tasks like lead generation and email marketing are automated in the Sales process, businesses can focus more on strategizing and closing leads. Administrative tasks like lead follow up, appointment generation and scheduling can be taken care of by the sales automation tool which gives the Sales team ample time to concentrate on other important tasks like closing the deals, building good relations with customers etc.
- Reporting & Analytics
For any business to thrive and succeed, it is vital that it studies the market, understands the demand and supply and pays attention to trends. Also important is to analyze and evaluate its performance and metrics; and review whether the demands are being met by its products and services. Implementing an effective reporting and analytics system that helps in researching the above is a must.
Automating the reporting system of the sales automation software helps the sales and management team be well informed and make wise decisions. Knowledgeable decisions help increase productivity and boost the performance of any business.
Sales Automation - Conclusion
Sales automation platforms help businesses reduce cost, increase revenue, generate leads, and send out emails - all at the same time. If companies want to achieve more with less, it is a smart move to automate their sales activities.
One such sales automation tool is Sales Jarvis - a Sales Acceleration platform. Take a look at the blog above to learn more about how Sales Jarvis can help in achieving growth and success of your business.